We are designers

Our design process integrates form and function, as we rethink how music devices and software should look and work. While our products are technologically advanced, they are also friendly. We want music-makers of all backgrounds and technical abilities to intuitively understand how our interfaces work — and delight in how quickly they can start making music. We design our devices to be portable, so that music creation can happen on a train platform as easily as at a desk or in a studio. And we design them to be beautiful, so that they can inspire creativity not only when they are played — but even when they are seen.

We are makers

Even as we redefine the role of digital technologies in music creation, we craft physical products and work with tangible materials. From silicone molding to assembly, we manufacture the Seaboard GRAND in a converted railway arch in London. At the same site our team creates prototypes of new products, desks for new starts, and the hexagonal panels that cover the walls of our sound studio. Seaboards are tactile interfaces that let people physically interact with sound, and they were developed with a hands-on, makers’ mentality. That mentality extends to other products. As we iterate design concepts, we iterate with physical prototypes. We bring the precision craftsmanship of another era to the forefront of digital innovation.

We are community builders

Our team is diverse, multidisciplinary, and multitalented, and it bonds through shared activities. We start each day with a company-wide standup meeting. We sit down to a home-cooked vegetarian lunch every afternoon. Some Fridays are designated Hack Day, when the team divides into groups that solve challenges — all of them outside the scope of work projects — that team members propose. Our community’s practices are designed to let every team member learn and grow. This happens during daily moments when engineers, musicians, coders, marketers, and manufacturers come together. It happens when we create space in the working day for learning about subjects that might not have a direct application to a team member’s role. And it happens by actively encouraging our talented team members to pursue the activities — music, writing, audiovisual art — that they cultivate when they are not at the office.